The campaign’s reach was strongly amplified through influencers in the target markets. Our campaign was noted in various global travel, lifestyle, and fashion publications online and offline.
As each phase was being played out, we collected data about audience engagement and used the information to continuously optimize our messages for maximum engagement in each market. This strategy paid off in a very high level of engagement and the results surpassed the goals that had been set for the campaign.
The main event, the world’s first fashion show on a real airport runway, aroused considerable interest internationally and the on-site audience included hundreds of fashion influencers from around the world: magazine editors, bloggers and fashion industry experts. As a PR event, the entire campaign was a resounding success exceeding all attention value goals and earning extensive interest across the board:
- 39,4 million video views
- Over 450 Global PR hits
- Over 400 million earned media impressions with a value of over 3 M€
- Over 5 million engagements with campaign content